Crumbl Pink Velvet Cookies Recipe: A Sweet Treat Worth Baking

If you’ve ever tasted Crumbl Cookies’ Pink Velvet Cookie, you know it’s a masterpiece of soft, chewy perfection with a hint of that classic red velvet flavor. But what if you could recreate this iconic treat in your own kitchen? Well, you’re in luck! Today, I’m sharing a tried-and-true recipe for Crumbl Pink Velvet Cookies that will have your taste buds dancing and your friends begging for the recipe.

Let’s dive in—because life’s too short for mediocre cookies.


Ingredients You’ll Need

Before we get started, let’s gather everything you’ll need. Trust me, having all your ingredients ready before you begin is a game-changer. Here’s the list:

  • 1 cup unsalted butter, softened (room temperature is key!)
  • 1 ½ cups granulated sugar
  • 2 large eggs
  • 1 tsp vanilla extract
  • 1 tsp white vinegar (this is the secret to that tangy red velvet flavor)
  • 2 ½ cups all-purpose flour
  • 1 tsp baking soda
  • ½ tsp salt
  • 1-2 tbsp red food coloring (go for gel food coloring for a vibrant hue)
  • ½ cup white chocolate chips (optional, but highly recommended)

For the frosting:

  • 4 oz cream cheese, softened
  • ¼ cup unsalted butter, softened
  • 2 cups powdered sugar
  • 1 tsp vanilla extract
  • A splash of milk (if needed for consistency)

Step-by-Step Instructions

1. Preheat and Prep

Start by preheating your oven to 350°F (175°C). Line your baking sheets with parchment paper or silicone mats. This step is non-negotiable if you want cookies that don’t stick and bake evenly.

2. Cream the Butter and Sugar

In a large mixing bowl, cream together the softened butter and granulated sugar until it’s light and fluffy. This should take about 2-3 minutes with an electric mixer. Don’t rush this step—it’s what gives the cookies that perfect texture.

3. Add the Wet Ingredients

Beat in the eggs one at a time, followed by the vanilla extract and white vinegar. The vinegar might seem odd, but it’s what gives these cookies that signature red velvet tang.

4. Mix in the Dry Ingredients

In a separate bowl, whisk together the flour, baking soda, and salt. Gradually add this to the wet ingredients, mixing until just combined. Overmixing can lead to tough cookies, so be gentle!

5. Add the Pink Magic

Now for the fun part—add the red food coloring. Start with 1 tablespoon and mix until the dough turns a vibrant pink. Add more if needed, but remember, a little goes a long way.

6. Fold in the White Chocolate Chips

If you’re using white chocolate chips, gently fold them into the dough. They add a lovely sweetness and texture that pairs perfectly with the pink velvet flavor.

7. Scoop and Bake

Using a cookie scoop or tablespoon, portion the dough into balls (about 2 tablespoons each) and place them on your prepared baking sheets. Leave enough space between each cookie—they’ll spread a bit. Bake for 10-12 minutes, or until the edges are set but the centers are still soft.

Pro Tip: For that classic Crumbl look, slightly underbake the cookies. They’ll continue to set as they cool, leaving you with a soft, chewy center.

8. Make the Cream Cheese Frosting

While the cookies cool, whip up the frosting. Beat the softened cream cheese and butter together until smooth. Gradually add the powdered sugar and vanilla extract, mixing until creamy. If the frosting is too thick, add a splash of milk to reach your desired consistency.

9. Frost and Enjoy

Once the cookies are completely cool, spread a generous dollop of cream cheese frosting on top. If you’re feeling fancy, sprinkle a few extra white chocolate chips or a dusting of powdered sugar for that bakery-worthy finish.


Pro Tips for Perfect Pink Velvet Cookies

  • Room Temperature Ingredients: Always use room-temperature butter and eggs. This ensures even mixing and a smoother dough.
  • Don’t Overbake: These cookies are meant to be soft and chewy. Take them out of the oven when they’re just set around the edges.
  • Gel Food Coloring: Liquid food coloring can alter the dough’s consistency, so opt for gel for a vibrant color without the extra moisture.
  • Chill the Dough: If your dough feels too sticky, pop it in the fridge for 15-20 minutes before scooping. This makes it easier to handle.

Why This Recipe Works

This Crumbl Pink Velvet Cookies recipe captures the essence of the beloved bakery treat while being simple enough for home bakers. The combination of tangy vinegar, rich cream cheese frosting, and that iconic pink hue makes these cookies a showstopper. Plus, they’re perfect for Valentine’s Day, birthdays, or just because you deserve a little sweetness in your life.


Final Thoughts

Baking is more than just following a recipe—it’s about creating something that brings joy. These Pink Velvet Cookies are a labor of love, and I promise, every bite is worth the effort. So, grab your mixing bowl, preheat that oven, and let’s make some magic happen.

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